Observation: Political Class and Communication

As a politician it’s difficult if not impossible to unite your power base, when you no longer speak the language of your constituents. This though, is exactly what happens after having been immersed in the specialized nomenclature of  law government, and the social circle required by the elected’s mandate.

The diligence placed into speech writing is of no help, as those who write a politicians speech are also steeped in the same class culture.

The truth coming is, if you as a politician can’t communicate with the electorate, you can’t motivate or educate them either. This doesn’t mean a candidate won’t win the election, as their opponent suffers from the same limitation. It does mean however, the person elected in these circumstances is simply keeping a seat warm for someone who is a true leader.

The fact becoming more and more clear is, the language used by those who vote is the language one needs to capture attention, and grow a political power base. Political speak will soon be a detriment to a candidate, as the voters are even more jaded and cynical than ever before. This caused mostly by the contradictions made through political speak, over the last 14 years.

To be fully clear in my observation on this subject, when a politician or would be politician speaks to the public, the style and words used by those who can’t communicate, simply sound, as the political discontent grows among the masses, like sophistry. The key to being a trusted, listened to, powerful leader, is not making speeches that are well received and reviewed by the media. The secret is to speak and be accepted as one of the masses, while communicating to the voters a dream and vision, with follow-through.

That type of leader, takes a special place in our history .

SOTU: Playing with Words

Playing with words….I found this amusing, in looking at how the Catholic Church describes Priests who have abused young church parishioner . They use the word homophile. I believe, considering those who sustained the abuse were generally all children,  the proper word is pedophile.

This is an easy and current example, of something that’s done all the time. Obviously churches use this method of word replacement, to adjust meaning and impact. But governments, broadcasters of information, public relations marketing/advertising agencies, and anyone who is desirous of shaping and forming public opinion, also use this method.

Words have power. Words can excite, anger, annoy, and cause one to ignore. Words can clarify and words can cloud. With a State of the Union Address tonight, there’s a chance to see a Master of word manipulation, who’s assisted by other masters of substance camouflage , at the top of their game.  The sheer spectacle, fun for the entire  family.

You could use the cancelling technique throughout the address, marking and cancelling statements that contradict each other. My bet is, by the end of the President’s 30-60 min address, using the cancelling technique, you may actually find nothing’s been said at the addresses end.

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